About Braxton & Co.
A modern crisis advisory and reputation intelligence firm built for leaders operating under constant scrutiny.
Who We Are
Braxton & Co. is a strategic communications and crisis advisory firm built for a world where reputation is shaped in real time by digital media, social platforms, and nonstop news cycles.
We operate at the intersection of intelligence, communications, and leadership strategy — giving our clients visibility, control, and confidence when the stakes are highest.
About Our Founder & CEO
Jay Braxton, CEO
Jay Braxton is the founder and CEO of Braxton & Co., a strategic communications and crisis management firm dedicated to helping leaders and organizations navigate high-stakes situations with clarity and confidence. Drawing on diverse experience in operations, communications, and strategic problem-solving, Jay excels at designing actionable solutions that protect reputations, optimize processes, and guide decision-makers through complex challenges.
Over the years, Jay has developed and executed high-impact campaigns, managed cross-functional teams, and coordinated large-scale events, all while maintaining a focus on precision, efficiency, and measurable results. His approach combines data-driven insights with strategic foresight, enabling clients to respond to crises proactively and maintain credibility under pressure.
Committed to excellence and client-first service, Jay leads Braxton & Co. with a hands-on approach, ensuring every strategy is tailored, practical, and designed to achieve tangible outcomes.
Our Operating Model
Unlike traditional PR firms that react after damage is done, Braxton & Co. operates as a continuous risk and reputation intelligence partner.
We combine 24/7 media monitoring, sentiment analysis, and senior-level advisory to help leaders anticipate issues, shape narratives, and respond decisively when exposure occurs.
Our Philosophy
Visibility Before Reaction
We monitor and anticipate developments so our clients can act proactively instead of reacting to crises.
Strategy Over Noise
Every communication is purposeful—cutting through distraction with clear, intentional strategy.
Preparation Over Damage Control
Anticipating potential challenges and creating plans ensures we’re always ahead, not behind.
Reputation is Revenue
Maintaining trust and credibility directly impacts value, growth, and opportunity for our clients.
Who We Serve
Braxton & Co. supports leaders and organizations whose reputation, influence, and financial standing are exposed to real-time public scrutiny.